While it is natural to care about the absolute number of your NPS score, what really matters is how your score compares to similar, and better yet, competitive companies. Ultimately, according to Bain, the company with the highest NPS score relative to competitors grows twice as fast.
To provide growing B2B tech businesses with a more relevant benchmark, Topline created its NPS Benchmark for Mid-Market B2B IT companies.
Our original NPS Benchmarks released on April 5, 2020, included 4,600 respondents on 83 products and our new expanded benchmarks now include 7,417 respondents on 155 products/vendors. (For a primer on NPS scores and how to measure them, click here).
If you want to know how well (or poorly) you are doing, the following chart shows the distribution of scores for each of the 155 products/vendors along with the 10th, 25th, 50th, 75th and 90th percentiles.
Net Promoter Score Distribution for Mid-Market B2B Tech Vendors and Products
If you would like to learn more about NPS and how Topline can help your company implement a NPS program or assist in understanding and improving your current NPS score, you contact us at info@toplinestrategy.com or click Contact Us.