Executive Voice of the Customer

Truly Understanding Your Most Important Customers is Critical to Driving Long Term Success.

Topline’s Executive Voice of the Customer (Executive VOC) program is focused on understanding the strategic relationship you  have with your clients. Our experience has shown that executive customer loyalty programs deliver value when they provide actionable business insights that directly drive change.

Our Voice of the Customer programs go beyond standard customer satisfaction programs based on surveys and highly structured questionnaires that focus on operational metrics and basic analysis. These standard studies usually provide good data on how satisfied customers are with sales, support, products, ease of use, but they often miss big picture issues.

With Topline’s Executive VOC program the focus is on our your most strategic accounts and the contacts are C-level execs.  The questions we typically get answers to include:


Actionable recommendations that drive change  

Our deliverables are focused on the organizational imperatives required to drive satisfaction and generate topline account growth across many different client related business objectives:

Executive VOC Business Objectives


If you would like to learn more about our Executive Voice of the Customer program simply contact us.

Topline Strategy

Topline Strategy is a boutique consulting firm that specializes in growth strategy for Business to Business Technology and Innovative Healthcare businesses and their investors. Our clients range from core IT infrastructure companies to technology-enabled business services. Since 2001, we have completed hundreds of engagements for companies ranging from start ups to Fortune 500 companies. Our work has enabled our clients to generate hundreds of millions to billions in new revenue and market capitalization.

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