StrategicCX Programs

StrategicCX Programs:

Topline’s Strategic Customer Experience (StrategicCX) consists of a comprehensive set of programs designed to provide an ongoing stream of customer, competitive and market intelligence to your business.  These programs include Voice of the Customer, Sales Win/Loss Analysis, and Voice of your Competitor’s Customers’.  The programs are customized to meet your information requirements.  So, whether you want the complete StrategicCX Suite that consists of all three programs, or just one or two programs for focused market intelligence, we will work with you to meet your companies specific needs.

StrategicCX Programs


Voice of the Customer – Strategic NPS >

Our Voice of the Customer program obtains unbiased feedback from your customers to provide critical inputs to your growth plans.  Only your customers can truly tell you what they like or dislike about your products and services and where to go next.

Sales Win/Loss Analyses >

Our Sales Win/Loss Analyses program provides a deep understanding of the market and of the competitive dynamics by leveraging our proprietary Sales Chain Analysis methodology.  We will speak with firms including your Leads, One Meetings, No Decisions, as well as your Wins and Losses.

Voice of Your Competitors’ Customers >

Our Voice of Your Competitors’ Customers program leverages our proprietary methodology to acquire broad insight into how your company stacks up against competitors on the dimension that matters most – what their customers truly value.

Topline Strategy

Topline Strategy is a boutique consulting firm that specializes in growth strategy for Business to Business Technology and Innovative Healthcare businesses and their investors. Our clients range from core IT infrastructure companies to technology-enabled business services. Since 2001, we have completed hundreds of engagements for companies ranging from start ups to Fortune 500 companies. Our work has enabled our clients to generate hundreds of millions to billions in new revenue and market capitalization.

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