Powering Strategy and Growth Through Deep Customer Insight
If you want to provide real value to customers, you need deep insights into what they need. When businesses look to acquire these insights, they typically start with a focus on quantitative data, concentrating on metrics like NPS, which often brings big improvements… fast.
Still, as time progresses, the benefits from quantitative analysis start to wane.
In this webinar, Jon Klein, President of Topline Strategy, will explore strategies for advancing past basic metrics.
He’ll share insights on cultivating deep customer understanding that can significantly accelerate your organization’s expansion, including:
- When to move beyond quantitative data
- The fundamental differences between quantitative and true customer insights
- Real-world use cases
- Four critical factors to gather useful customer insights
- Structure and methodology