Many firms price and package their offering using ‘gut instinct,’ feedback from their sales team, or by comparing themselves to a handful of competitors. These methods produce imprecise results and leave market-share, revenues, and profits on the table.

Topline Strategy partner Richard Schreuer of Echo Cove Research outlines a better way to approach pricing and packaging using Conjoint Price Analysis. Conjoint Price Analysis is a mathematically rigorous approach to pricing, helping to maximize market share, revenues, or profitability.

In this 30-minute free webinar you will learn:

  • How to determine the right combinations of features within a product tier
  • The right number and types of product tiers to offer
  • The right price to attach to those product tiers
  • How to back out a specific brand valuation from a pricing analysis

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Want to learn more about pricing research? Check out these additional resources:

Are you charging the right price and offering the right number of products? Contact us to find out.