For over 20 years, Topline’s tagline has been “Market Strategy for B2B IT.” Recognizing the growing share of our work in healthcare, we’ve changed our tagline to “Market Strategy for B2B IT and Innovative Healthcare.” There has been a natural progression in our work from B2B IT, to Healthcare IT, which still fell under the B2B IT banner, to now, innovative healthcare services.
Innovative healthcare includes companies that are focused on changing how healthcare is delivered, making it more effective, more efficient, and more dynamic. These are companies that are doing something innovative to help improve the healthcare system. Example projects include:
- Online Staffing for Contingent Healthcare Labor
- Online Pharmacies
- Specialty Insurance
- Urgent Care
- Surgical Carve Out Services
- Competency Based Training for Healthcare Professionals
Working in innovative healthcare builds on Topline’s core competencies of primary market research, including our interviewing and survey skills, and our ability to analyze large data sets, all the while thinking about strategy, business planning and the opportunity for innovative new businesses to succeed.
We’ve then built new expertise including:
- Healthcare consumer research
- Physician research
- Geographic analysis
If you would like to learn more about Topline and Innovative Healthcare, please contact us here.