We help B2B technology and healthcare organizations identify where to grow, how to win, and how to execute with confidence.
Our work is grounded in rigorous market, customer, and competitive research, translating complex data into clear strategic direction and actionable plans. Whether you are entering new markets, refining your go-to-market approach, or unlocking more value from your existing customers, we provide the evidence and insight to move forward decisively.
Over hundreds of engagements, we have developed deep pattern recognition across virtually every B2B software model. Some of our most recent work includes:
Identify the markets, segments, and strategic priorities that will fuel your next phase of growth. We help you focus resources where they matter most and build a clear path to scale.
Learn more 
Define how to monetize AI to grow revenue and create competitive advantage. We help you prioritize use cases, assess readiness, and build a practical roadmap to implementation.
Learn more
Improve conversion, shorten sales cycles, and strengthen pipeline performance by understanding how buyers evaluate and where deals stall. We uncover actionable insights to refine your sales motion.
Learn more
Optimize pricing to maximize revenue and profitability. We combine market benchmarks, customer willingness-to-pay, and competitive dynamics to define pricing strategies that stick.
Learn more
Validate new offerings and expansion opportunities with confidence. We assess demand, refine positioning, and shape go-to-market strategies to accelerate time to revenue.
Learn more
Grow revenue from your existing customer base by identifying what drives retention, expansion, and cross-sell. We translate customer insight into clear actions that increase lifetime value.
Learn more
The right strategy starts with the right insight. We help you cut through uncertainty, align stakeholders, and move forward with confidence.
From scaling venture‑backed startups to guiding multi‑billion‑dollar enterprises, our clients trust us to deliver insight that fuels measurable growth. Hear it directly from the leaders who’ve partnered with us.
David Berman
Managing Partner
(Topline) has been invaluable in terms of helping us think about how to prioritize the road map and where to focus the team’s attention. I can tell you the business grew 300 percent last year, so we’ll ascribe a portion of that to Topline.
(Topline) has been invaluable in terms of helping us think about how to prioritize the road map and where to...
Richard Schreuer
Founder
Getting the design right is vital for pricing and packaging optimization studies. Otherwise, it’s garbage in-garbage out. It takes a partner like Topline Strategy, with their deep B2B IT experience, to make the studies work.
Getting the design right is vital for pricing and packaging optimization studies. Otherwise, it’s garbage in-garbage out. It takes a...
Rob Erlichman
CEO
Topline’s insights into how customers make purchase decisions has led us to fundamentally rethink how we sell. The ROI on the project is incalculable.
Topline’s insights into how customers make purchase decisions has led us to fundamentally rethink how we sell. The ROI on...
Peter McCann
CEO
The engagement with Topline kept us aligned, validated some things, and gave us some things to work on…The executable that came out of it was great for us. It helped us realign our M&A efforts and validate the customers we should have been going after. That kept us focused.
The engagement with Topline kept us aligned, validated some things, and gave us some things to work on…The executable that...
Sean Bradley
Vice President of Product, One10
Topline delivered outstanding work on the recent product and market research project. Topline’s thorough analysis, strategic insights, and attention to detail provided invaluable information. It has been a pleasure collaborating with Topline’s team. They knocked it out of the park!
Topline delivered outstanding work on the recent product and market research project. Topline’s thorough analysis, strategic insights, and attention to...
Whether you’re an investor or operator evaluating growth, strategy, or a transaction, we’re ready to help you move forward with clarity and confidence.
Copyright © 2026 Topline Strategy Group, Inc. All Rights Reserved. A Lunatix Production.
