We help B2B technology and healthcare companies accelerate revenue growth by understanding how buyers actually evaluate, select, and expand with vendors. Through rigorous market and customer research, we uncover the factors that improve funnel performance, influence buying decisions, stall deals, and shape long-term account value.
Our work helps:
In complex B2B and healthcare markets, growth is won or lost in the details of the customer journey: how buyers evaluate, where friction stalls deals, and how to navigate the customer's decision process.
Sales Acceleration Analysis focuses on understanding these dynamics through structured research with customers, prospects, and market participants. We combine qualitative interviews, surveys, win/loss analysis, and market data to uncover how buying decisions actually unfold — where deals slow down, what differentiates winning vendors, and what ultimately drives expansion or churn.
The result is a clearer understanding of the customer buying journey and the insights needed to refine positioning, strengthen sales effectiveness, and improve overall funnel performance.
Sales Acceleration Analysis at Topline is grounded in decades of experience advising B2B technology and healthcare companies on growth strategy, commercial effectiveness, and market positioning.
Our work goes beyond surface-level feedback. We combine rigorous research with strategic interpretation to help leadership teams understand what is really happening in the market — and where the most meaningful opportunities to improve sales performance exist.
If deals are slowing, win rates are inconsistent, or growth is plateauing, the answers are often found in how buyers evaluate and choose vendors
From scaling venture‑backed startups to guiding multi‑billion‑dollar enterprises, our clients trust us to deliver insight that fuels measurable growth. Hear it directly from the leaders who’ve partnered with us.
David Berman
Managing Partner
(Topline) has been invaluable in terms of helping us think about how to prioritize the road map and where to focus the team’s attention. I can tell you the business grew 300 percent last year, so we’ll ascribe a portion of that to Topline.
(Topline) has been invaluable in terms of helping us think about how to prioritize the road map and where to...
Richard Schreuer
Founder
Getting the design right is vital for pricing and packaging optimization studies. Otherwise, it’s garbage in-garbage out. It takes a partner like Topline Strategy, with their deep B2B IT experience, to make the studies work.
Getting the design right is vital for pricing and packaging optimization studies. Otherwise, it’s garbage in-garbage out. It takes a...
Rob Erlichman
CEO
Topline’s insights into how customers make purchase decisions has led us to fundamentally rethink how we sell. The ROI on the project is incalculable.
Topline’s insights into how customers make purchase decisions has led us to fundamentally rethink how we sell. The ROI on...
Peter McCann
CEO
The engagement with Topline kept us aligned, validated some things, and gave us some things to work on…The executable that came out of it was great for us. It helped us realign our M&A efforts and validate the customers we should have been going after. That kept us focused.
The engagement with Topline kept us aligned, validated some things, and gave us some things to work on…The executable that...
Sean Bradley
Vice President of Product, One10
Topline delivered outstanding work on the recent product and market research project. Topline’s thorough analysis, strategic insights, and attention to detail provided invaluable information. It has been a pleasure collaborating with Topline’s team. They knocked it out of the park!
Topline delivered outstanding work on the recent product and market research project. Topline’s thorough analysis, strategic insights, and attention to...
Whether you’re an investor or operator evaluating growth, strategy, or a transaction, we’re ready to help you move forward with clarity and confidence.
Copyright © 2026 Topline Strategy Group, Inc. All Rights Reserved. A Lunatix Production.
