we are committed to delivering innovative solutions that drive growth and add value to our clients. With a team of experienced professionals and a passion for excellence.
Connected devices now sit in plants, substations, city streets, hospitals, transportation networks, and security systems. The products behind them are neither pure hardware nor pure software. They are purpose-built devices with software, data, and connectivity layered on top, and they don't sell like either one.
That changes the economics. The device drives the roadmap, the deployment cycle, and the service model. The software drives the value story, the expansion path, and the recurring revenue. Out of sync, you carry hardware costs with software margin expectations.
We answer key questions:
We've answered these questions across the market, from plant-floor software and industrial networking to connected assets, fleets, and grid technology. We also work in the markets that surround them: distribution, aftermarket and warranty, facilities, and construction technology.
Topline has helped device manufacturers, industrial software providers, connected-asset businesses, and their investors sharpen positioning and prioritize growth. Our work spans the full range of software-enabled hardware, from plant-floor systems to devices deployed across cities, utilities, and supply chains. We've worked with:
Across these businesses we help leadership teams and investors answer the questions that determine value: which segments to serve, how to price, whether to sell direct or through channel, and what the connected-data opportunity is actually worth.
Topline helps B2B businesses make confident growth decisions, grounded in rigorous market insight, competitive analysis, and economic modeling. Whether you’re refining your positioning, entering new verticals, evaluating acquisitions, or preparing for investor scrutiny, we bring the strategic clarity required to scale with discipline.
From scaling venture‑backed startups to guiding multi‑billion‑dollar enterprises, our clients trust us to deliver insight that fuels measurable growth. Hear it directly from the leaders who’ve partnered with us.
David Berman
Managing Partner
(Topline) has been invaluable in terms of helping us think about how to prioritize the road map and where to focus the team’s attention. I can tell you the business grew 300 percent last year, so we’ll ascribe a portion of that to Topline.
(Topline) has been invaluable in terms of helping us think about how to prioritize the road map and where to...
Richard Schreuer
Founder
Getting the design right is vital for pricing and packaging optimization studies. Otherwise, it’s garbage in-garbage out. It takes a partner like Topline Strategy, with their deep B2B IT experience, to make the studies work.
Getting the design right is vital for pricing and packaging optimization studies. Otherwise, it’s garbage in-garbage out. It takes a...
Rob Erlichman
CEO
Topline’s insights into how customers make purchase decisions has led us to fundamentally rethink how we sell. The ROI on the project is incalculable.
Topline’s insights into how customers make purchase decisions has led us to fundamentally rethink how we sell. The ROI on...
Peter McCann
CEO
The engagement with Topline kept us aligned, validated some things, and gave us some things to work on…The executable that came out of it was great for us. It helped us realign our M&A efforts and validate the customers we should have been going after. That kept us focused.
The engagement with Topline kept us aligned, validated some things, and gave us some things to work on…The executable that...
Sean Bradley
Vice President of Product, One10
Topline delivered outstanding work on the recent product and market research project. Topline’s thorough analysis, strategic insights, and attention to detail provided invaluable information. It has been a pleasure collaborating with Topline’s team. They knocked it out of the park!
Topline delivered outstanding work on the recent product and market research project. Topline’s thorough analysis, strategic insights, and attention to...