Topline Strategy Research Report
Topline research finds that only 23% of B2B companies have transformed themselves into true customer-focused organizations and are reaping the benefits of doing so. Why are there so few CX success stories?
Get the stunning results of our research on B2B CX programs in 45 technology brands, including why the “tactical trap” prevents organizations from achieving the benefits they expect.
Read the report to learn what really differentiates CX leaders from laggards.
- The four primary business goals for CX investments by B2B technology companies
- The critical role of Customer Success Managers in driving CX benefits
- Three best practices of CX leaders that set them apart from non-performers
Plus read a case study on how Bridge by Instructure, a talent management software suite for business, implemented a robust Customer Success Organization.